Communication concepts for sustainable transport

Strategies for utilisation of research

Transport purchases that are not prioritised in the right way can mean big losses and hit against a company’s entire organisation. Effectively making the right decisions when products and components are to be shipped is thus of great value and can lead to big savings.

IVL Swedish Environmental Research Institute, Chalmers University of Technology, and the University of Gothenburg collaborate to build a purchasing panel for transport, known as ”Transportinköpspanelen”.

IMCG was commissioned by the research group to develop communication concepts in the shape of workshops, training and methods, as well as media strategies to utilise the results from the database. Through IMCG’s packaging, the purchasing methods can be put into practice and enable the people behind the transport procurement panel to connect knowledge, development, inspiration and networks – positioning them as a significant catalyst.

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